How agency partner Domaine delivers tailored app experiences easily with Reactiv

Domaine, a trusted Shopify ecommerce agency for brands like Creed, Timex, and Bare Minerals, is celebrated for delivering bold, innovative digital storefronts that transform online shopping. Known for their cutting-edge designs and seamless Shopify Plus integrations, Domaine consistently pushes the boundaries of what’s possible in ecommerce.

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When their enterprise clients sought more than just websites, Domaine needed a mobile app solution that matched their vision and agility. Reactiv, an AI-powered mobile commerce platform, provided the perfect solution—enabling highly customized, revenue-driving app experiences.

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Reactiv allowed Domaine to streamline app development while offering enterprise-level customization. The partnership was driven not just by flexibility, but by Reactiv’s alignment with Shopify’s customizable, developer-friendly ecosystem.

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A fresh spin on mobile app development

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Johnnie Regalado, VP of Engineering at Domaine, deeply understands the needs of modern ecommerce brands.

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With mobile commerce accounting for 60% of global ecommerce revenue, mobile experience is taking a front seat in delivering a positive customer experience. For enterprise brands, creating a customized mobile app that delivers a true-to-brand experience has become a number-one priority.

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The challenge: how to build these apps effectively. Should brands start from scratch, fully custom? Or use a flexible tool that avoids reinventing the wheel? An app builder may feel too standardized, but a custom build can be time-consuming and expensive. 

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Johnnie said, “Our clients don't want to feel the boundaries of technology, but they also don't want to start everything from scratch. It's nuanced; they want to know they’re starting from where all the core pieces are in place while the unique aspects of their brand can be brought to life with our help as an agency partner.”

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The answer to building these mobile app experiences came from Reactiv…

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"Reactiv aligns a lot with the way we build sites on Shopify. You have a platform that has an opinionated way of doing things, but it's also flexible enough for custom work, getting you a large percentage of the way to a finished product while still allowing us to put our own spin on it,” Johnnie explained. 

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Reactiv’s deep integration with Shopify meant Domaine’s engineers could dive in without learning a new coding language or workflow. The team quickly started building with minimal onboarding, maximizing productivity from day one.

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As Johnnie puts it, “Our developers could actually write code and be directly plugged into the tech stack for the projects.”

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Build vs. buy—and Reactiv’s perfect middle ground

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The long-standing debate between custom-building apps or buying ready-made solutions is one that Johnnie frequently addresses. While custom builds offer unmatched flexibility, they often come with high costs and maintenance challenges. Pre-built apps, while faster to launch, can lack the ability to deliver a truly unique experience.

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Reactiv hits the sweet spot between these extremes.

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It offers all essential ecommerce functionalities out of the box, while allowing brands to customize and enhance their apps to reflect their identity. For Domaine and their clients, this hybrid approach enabled fast launches, iterative testing, and brand differentiation without heavy investment in core functionality like checkout or product pages.

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The benefits of partnering with Reactiv

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From a technical standpoint, Reactiv allows Domaine to:

• Experiment quickly: Reactiv allows agencies to build and iterate without having to navigate the complexities of infrastructure and basic setup, which can consume months of work.
• Develop the “wow” features: Engineers can dive straight into creating the customized elements of the app—the unique experiences that drive user engagement. 
• Reduce risks in client relationships: Because Reactiv handles much of the heavy lifting around app management, updates, and security, agencies can focus on delivering front-end excellence without the overhead of app maintenance.

Johnnie further elaborated that one of his favorite aspects of working with Reactiv is the collaborative and energetic nature of the partnership. The two-way communication, willingness to listen to feedback, and shared excitement for creating something new means that Domaine’s team feels supported throughout their work with Reactiv.

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The collaborative nature of Reactiv’s team, combined with their attention to documentation and support, made the platform extremely accessible. 

A platform is only as good as its onboarding experience and support team, and Reactiv as a technology partner proved to be the right choice, according to Johnnie.

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Delivering fast results with Missouri Star Quilt Company

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A stand-out project was partnering with Reactiv for Missouri Star Quilt Company’s (MSQC) mobile app launch. A brand known for its passionate quilting community and extensive range of products, MSQC needed an app experience that resonated with its brand values and loyal customer base. 

Reactiv provided the flexibility needed to deliver a mobile app experience tailored to quilting enthusiasts, enabling Domaine to add customized, unique features like shoppable video tutorials and Daily Deals.

With Reactiv’s platform, Domaine’s team could focus on the “interesting, exciting, and unique pieces” of the app, diving straight into work that enhanced the customer experience rather than spending months on infrastructure and foundational pages. This not only led to quicker time-to-market but also allowed Domaine’s engineering team to channel their efforts into creating memorable user interactions.

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The MSQC project demonstrated how Reactiv’s boilerplate code and components could help deliver fast wins. 

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Empowering agencies to focus on what matters

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One of the reasons why Domaine has been so successful in building mobile apps through Reactiv is the way the platform empowers their team to focus on what truly matters: building the unique, brand-specific experiences their clients want. 

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Reactiv handles the tedious groundwork, like ensuring infrastructure, security, and updates, which means agencies like Domaine don’t need to build and maintain their own app development practices.

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For Johnnie and the team, this means they can be true partners in the growth of their clients. If an ecommerce brand wants to explore a new app as a revenue stream, they can do so quickly, validate its success, and then iterate on those results to build out even more custom features—all while keeping the focus on enhancing the brand's digital presence.

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Domaine surprised themselves with how fast they could deploy apps for their clients—achieving the holy grail of fast, seamless onboarding, while also retaining the high quality and attention to brand detail that they are known for.

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Ready to partner and revolutionize what you’re offering to clients? Talk to our team to get started today.

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