We designed Reactiv to be much more than a mobile app builder. And we’re working on that mission every day. 

‍

2024 was filled with learning. We introduced Reactiv to more ecommerce merchants, helping them build truly unique mobile experiences that increase conversions, boost AOV, and reach customers where they are. 

‍

In 2025, we’re building on our insights to deliver even more value. Starting with this post.

We’ve compiled everything we’ve learned, backed up by real stories from real customers, to teach you how to build the best ecommerce mobile strategy—one that’s literally guaranteed to close the gap between discovery and conversion.

‍

Creating interactive pages to drive up engagement 

Ecommerce mobile apps aren’t just another sales channel. 

‍

They’re a way to create a unique experience that customers won’t find anywhere else, including your website. Go beyond the standard product pages and checkout and give your customers a reason to use your app (and return to use it again). 

‍

Building a valuable mobile app seems like a lot of work, but it’s not with Reactiv. You can quickly launch a mobile experience that drives acquisition, conversions, and customer loyalty. 

‍

Don’t just take my word for it, though. 

‍

Missouri Star Quilt Company (MSQC) launched a mobile app to create a personalized shopping experience for loyal customers. In just 2 weeks, the app garnered 50,000 users and drove 10% of total revenue. 

‍

That type of success requires a clear, well-defined mobile strategy. 

‍

Before launching an ecommerce app, consider two questions: 

1. What are the incentives for customers to download your app vs. just using your mobile site?
2. What are the incentives for customers to re-visit your app?

‍

Having a re-engagement strategy can help answer those questions.

‍

I recommend incentivizing app downloads and repeat visits with in-app offers for new customers and loyalty rewards for repeat users.

‍

Let’s take a look at two ecommerce brands that have tailored their app directly to their ideal customer’s needs. 

‍

Med School Bro creates excitement with in-app daily quizzes

Founded as an alternative to archaic medical school study resources, Med School Bro sells engaging study guides, flashcards, and PDFs to help students ace their exams. 

‍

Staying true to their mission, Med School Bro designed a mobile app that was just as exciting. They’ve embedded ‘Question of the Day’ quizzes and weekly trivia features to encourage user engagement. 

‍

Based on the first-party data collected in-app, like quiz results, Med School Bro provides personalized product recommendations to increase conversions.

‍

This unique element of their app closes the loop from engagement to conversion to re-engagement. 

‍

MSQC incentivizes app visits with live shopping and daily deals

MSQC created a curated and thoughtful user journey for its quilting community via its mobile app’s intuitive UI. 

‍

To help customers navigate the thousands of SKUs they offer, MSQC embedded two elements in its mobile app:

1. Bundles: These allow shoppers to hold items for seven days while they add items to their cart, aiming to qualify for free shipping and consolidated shipments. 
2. Daily Deals: MSQC lists deeply discounted items each day to encourage swift, impulse purchases. 

‍

Offering these unique features exclusive to the app has sparked frequent transactions and increased customer loyalty. 

‍

Using Reactiv Clips as an acquisition tool

It’s clear mobile apps hold a lot of revenue-generating potential for ecommerce brands. 

‍

But what if your customers don’t want to download another app? 

‍

Well, they don’t have to. 

‍

Reactiv Clips eliminate the need for app downloads while delivering a full, seamless app experience for shoppers. They are mini versions of mobile apps that allow users to access a specific app feature, like making a purchase or browsing a product, directly from an ad, email, or QR code. 

‍

Not only does this combat app fatigue for your shoppers, but it also gives you the ability to retarget users.

‍

Reactiv Clips give you an 8-hour window to retarget customers with personalized push notifications—no email, SMS opt-in, or cookies required. This gives you a second chance to convert up to 95% of ad clicks that would otherwise lead to nothing, all while providing deep, actionable insights into user behavior.

‍

Here’s how it works:

1. Engaging Discovery Across Platforms:
   Run ads on channels like Meta, Instagram, or TikTok, or send iMessages, emails, or even create NFC tags with QR codes that direct customers to a Reactiv Clip. Shoppers can instantly engage with a specific feature or product page in your app, without needing to download anything. This first interaction is both smooth and valuable, designed to capture attention right when they’re interested.
2. Instant Re-engagement with Push Notifications:
   The moment someone clicks on your Reactiv Clip, you have a unique opportunity to keep them engaged. Without requiring an opt-in, you can start sending push notifications that gently re-engage them, reminding them of any items they browsed or encouraging them to complete their purchase.
3. Seamless Purchase Flow:
   With a Reactiv Clip, if a customer leaves before completing checkout, you can send a targeted push notification that brings them right back to where they left off, making it easier than ever to finish their purchase in just one click.
4. Drive Post-Purchase Engagement:
   After a customer completes their purchase, use a final push notification to invite them to download the full app. This step provides added value, allowing them to track their order, explore more products, and stay connected with your brand beyond peak season.

‍

Reactiv Clips’ impact on BFCM 

Since introducing Reactiv Clips, we’ve seen Reactiv Plus merchants take full advantage of their potential. Especially during peak shopping periods like Black Friday Cyber Monday. 

‍

During BFCM 2024, Reactiv Clips users saw:

• 60% click rate on notifications
• 5.08% conversion rate on those ad clicks
• 7.16% of ad clicks leading to an app download 

‍

Over BFCM, Reactiv Clips helped brands decrease CAC, increase their ROAS, and double their add-to-carts. Achieving these results during a period when shoppers are bombarded with notifications is no small feat. 

‍

Reactiv Clips turn ad clicks directly into shopper engagement, closing the gap between discovery and conversion. 

‍

Customizing push notifications to match buyer intent

Push notifications are an effective way to grab user’s attention with personalized messaging delivered right to their phone. But like any retargeting strategy, they have to be well-planned and relevant. 

‍

Customizing your messaging and directing traffic to the relevant page based on the buyer’s intent increases the likelihood that they’ll convert. 

‍

Some of the most effective types of push notifications are:

• Abandoned cart:

When a customer leaves items in their cart, sometimes all they need is a gentle nudge to complete their order. If they’re browsing multiple stores and comparing options, they may have unintentionally forgotten about their cart. Sending a push notification reminding them about their order can help capture otherwise missed revenue. 

• Browse abandonment:  

Similarly, you can send a push notification when a customer spends time looking at a specific item without actually adding it to their cart. Browse abandonment notifications encourage users to take a second look, which could be the difference between a conversion and a lost opportunity. 

• Sales announcements and reminders: 

Create FOMO with push notifications about your sales and promotions. This works especially well for exclusive, limited-time-only sales by creating a sense of urgency. Customers won’t want to miss out and reminding them about their chance to save can drive a purchase. 

‍

One way to leverage push notifications is with Reactiv Clips. 

‍

The advantage of leveraging Reactiv Clips to send push notifications is the fact that you don’t have to wait for a user to download the app to send the notification. Once a customer engages with your app through a Reactiv Clip, you can retarget them for up to 8 hours through personalized push notifications (on iOS). 

‍

Ecommerce brands can now retarget every single ad click with a push notification—without an opt-in. Unsurprisingly, this has helped brands greatly decrease their CAC, improve the efficacy of their ad spend, and meet customers where they are. 

‍

Engage more customers—with zero friction—with Reactiv Clips

Reactiv Clips help you bring your mobile experience to more customers—even those who haven’t downloaded your app. 

‍

And that’s not even the best part. 

‍

Every ad click unlocks the ability to retarget customers with tailored, personalized push notifications turning discovery into conversions. 

‍

Book a demo of Reactiv Clips to see how it works for yourself.

‍

Imagine a platform where Shopify merchants can effortlessly extend their online stores to mobile, creating a powerful, branded presence on the App Store and Google Play Store—an experience that’s as polished and fast as it is personalized and scalable.

‍

A seamless mobile experience for every brand

With Reactiv, we’ve given Shopify merchants the tools to launch their stores directly onto mobile apps, allowing them to connect with customers like never before. And the best part? Every app built on Reactiv is native, which means it’s fast, fluid, and delivers a user experience worthy of their brand. Built with React Native, our apps maintain the delightful snappiness and performance of a high-quality native app—no web views, no compromises, just a seamless experience.

‍

Scaling mobile with a seamless CI/CD pipeline

As we built Reactiv, we knew our journey couldn’t stop with just one or two mobile apps; we needed to scale to thousands of brands. Scaling effectively required serious investment in our CI/CD pipeline, which we designed to make building and releasing apps effortless at scale. We automated everything—from push notifications and app icons to splash screens, deep linking, and app configuration—ensuring that every merchant can roll out their mobile presence without manual intervention.

‍

CI/CD meets familiar developer workflows

Our CI/CD process leverages GitHub Actions, allowing us to build apps both in the cloud and on our hosted infrastructure. We wanted our developers to feel right at home, so we integrated workflows directly into the repositories they’re already working with, providing familiar, colocated tools. With each build, every relevant detail—timelines, logs, and progress—is displayed in our merchant dashboard, putting merchants in control of their mobile journey from start to finish.

‍

Between our merchant dashboard and our CI/CD workflows sits an orchestration layer we call the Build Service. This service listens for any changes merchants make to their mobile app’s configuration and automatically determines whether those changes can be applied dynamically or require a whole new version of the app to be released.

‍

In the latter case, the Build Service knows to trigger the appropriate GitHub Actions workflows and start collecting progress updates to share with the merchant. This first layer of automation in our build pipeline means apps start building the moment a change is made, rather than relying on intervention from support or development teams, all while greatly reducing both the chance of human error and the amount of sensitive information being passed around. Once the merchant has configured their app in our dashboard once, everything else is handled securely and automatically from then on.

‍

Launching on the App Store and Google Play Store has always been one of the biggest hurdles for any app developer. That’s why we’ve automated the deployment process using Fastlane, which allows us to seamlessly upload app bundles, giving merchants a frictionless path to go live on both platforms. No need for complicated setups or extra steps—just a smooth, guided launch process that we’re immensely proud of.

‍

At Reactiv, we’re not building a single in-house mobile app, and we’re not hosting a handful of copy-pasted merchant apps in our internal account – we’re building individual, fully customized apps for an infinite number of merchants, and deploying them where they belong: in the merchant’s account, where they retain full ownership. This presents some unique challenges, which Fastlane provides the perfect blend of functionality and flexibility to address.

‍

By combining standard Fastlane functionality with our own custom additions, every step of the build process is automated and, crucially, specific to the merchant app being built. From automatically creating icons fit for every device, bundling in Reactiv Clips, seamlessly managing merchant-specific app versioning and code signing – it’s never been easier, or quicker, for merchants to see their changes go live.

‍

Effortless scalability, powered by Reactiv

‍

At Reactiv, we’re not only delivering an uncompromised mobile experience but also a platform that scales without hesitation. Each component of our system, from automation in CI/CD to cloud builds, was built with one mission: to empower merchants at any scale to provide a mobile experience that’s fast, delightful, and distinctly their own.

‍

Here’s to a new chapter in mobile commerce, where Shopify merchants can connect with customers anywhere, at any time, on any device.

‍

Reactiv: scalable, powerful, and ready to elevate brands everywhere.

‍

At Reactiv, we’re transforming how Shopify merchants connect with their customers by providing tools to create a branded mobile app presence. Our mission is to redefine mobile ecommerce, ensuring every interaction and touchpoint feels native, smooth, and memorable. Merchants can now elevate their online stores with beautifully designed, high-performance apps that seamlessly deliver their brand’s story into their customers' hands.

‍

Performance and accessibility as key drivers of success

Performance and accessibility are the foundations of exceptional user experiences. These aren’t just technical considerations—they’re essential for growing a business. For Shopify merchants, having an app that is fast and accessible means reaching more customers, building loyalty, and increasing sales.

‍

Why performance comes first

Customers expect apps to load instantly and work seamlessly. A slow or clunky app can cost sales and diminish trust. Reactiv is built with speed as the top priority, ensuring every interaction—from the first load to the final checkout—is smooth and engaging.

‍

Reactiv uses efficient component management, Shopify’s GraphQL API, and optimized list rendering with FlashList to minimize data usage and deliver only what’s necessary. FlashList is particularly effective for managing large catalogs, ensuring quick and consistent rendering while reducing memory consumption. This approach ensures apps perform reliably, even with extensive data or on lower-end devices.

‍

The value of accessibility

Over a billion people globally live with some form of disability. Designing accessible mobile apps ensures products are available to everyone, including those facing temporary or situational challenges. Accessibility isn’t just about inclusivity—it’s about creating opportunities for broader engagement and stronger customer relationships.

‍

Reactiv makes accessibility effortless. Features like screen reader compatibility, dynamic font scaling, and color contrast optimization are built into the platform. Merchants can deliver inclusive shopping experiences without needing deep technical knowledge.

‍

How Reactiv delivers excellence

Reactiv’s platform combines thoughtful design and robust engineering to create an optimal experience for merchants and shoppers. Here’s how we ensure performance and inclusivity:

• Efficiently managing app components to avoid unnecessary background work, ensuring smooth interactions.
• Using Shopify’s GraphQL API for precise and optimized data fetching.
• Enhancing list performance with FlashList to handle large datasets effectively.
• Dynamically fetching appropriately sized images to balance load speed and visual quality.
• Employing React Native Reanimated for fluid animations that don’t impact responsiveness.
• Selecting lightweight libraries that prioritize efficiency without sacrificing functionality.

‍

Accessibility at the core

Accessibility isn’t an add-on at Reactiv—it’s part of the foundation. Features like screen readers, adaptable text sizes, and optimized color schemes make apps usable for everyone. For example:

• Screen readers help users navigate the app.
• Text adjusts dynamically to meet individual preferences.
• Colors are carefully chosen to ensure readability for all.

By following these principles, merchants can confidently launch apps that meet global accessibility standards while delighting all their users.

‍

Why this matters for merchants

Making apps accessible and high-performing isn’t just about creating a great experience—it’s about driving real results. A fast, inclusive app helps merchants:

• Retain customers by providing a seamless shopping journey.
• Reach new audiences by being usable for everyone.
• Build trust and loyalty by showing care and attention to all users.
• Increase revenue with a smoother and more engaging user experience.

‍

Built with expertise and vision

Every decision in creating Reactiv has been guided by years of experience and a focus on best practices. From choosing the right technology to implementing thoughtful optimizations, everything we’ve done is aimed at creating exceptional mobile commerce experiences.

‍

For Shopify merchants, this means unlocking new potential. Reactiv doesn’t just help you build an app; it helps you create a powerful connection with your customers.

‍

Shaping the future of mobile ecommerce

Reactiv is redefining mobile commerce by prioritizing accessibility, performance, and seamless design. For merchants looking to expand their presence and for shoppers expecting the best experience, Reactiv delivers. This is the future of mobile ecommerce, and we’re proud to lead the way.

In 2024 the total time spent using retail apps blew past 100 billion hours globally and over three quarters of retail site visits in the US came from smartphones. 

‍

The takeaway? A strong mobile presence isn’t optional anymore—it’s critical. But having a mobile-friendly version of your website isn’t enough. To truly stand out, you need a seamless, thoughtful app experience.

‍

Over my career in ecommerce—from early days at Shopify to leading sales at a mobile app builder, and now as co-founder of Reactiv—I’ve seen firsthand what separates a great mobile ecommerce experience from a forgettable one. 

‍

Working with some of the biggest brands in the industry has taught me not just what works, but also what to avoid entirely.

‍

In this article, I’ll share the key “do’s and don’ts” of mobile ecommerce apps, offering actionable insights to help you launch an app that wows your customers and drives results.

‍

Mobile commerce trends: being mobile-friendly is not enough

Customers have high expectations about their shopping experience on all devices. Having a mobile-friendly site is no longer enough. In fact, it’s now the bare minimum. 

‍

Customers not only prefer making purchases on dedicated mobile apps, but they’re more likely to purchase too: This year, the sales conversion rate of dedicated mobile apps was 3.5% vs 2% for mobile websites. Mobile apps also had an average cart abandonment rate of 20% vs 97% for mobile websites. 

That is a staggering difference. 

‍

If you haven’t thought about developing an app for your ecommerce brand yet, now’s the time.

‍

Building for success: the do’s of modern app building

Building an app can be confusing and overwhelming. I’m here to make it easy. Let’s start positive and explore the do’s, first.

Have a clear business strategy and outcome

While I just spent the first part of this article raving about mobile apps, it doesn’t mean you should immediately rush out and build.

‍

When launching a mobile app for your brand, ask yourself:

‍

• Why should a mobile app exist for my brand?
• What does it mean for my business?
• What does it mean for my customers?

‍

When those answers are clear, the strategy for your app and the purpose it’ll serve for your customers will reveal itself. If your app doesn’t have a good use case, you’ll be fighting an uphill battle to drive customer adoption. 

‍

Work smarter, not harder, and build an app that serves a strong purpose for you, your business, and your customers.

‍

Plan for long-term growth

Having a mobile app isn’t passive — it needs to be actively tied into marketing campaigns and treated as an important platform for your business. Growth must be fostered and re-engagement is crucial. Some questions to consider:

‍

• How will you sustain incentives over time to maintain steady growth?
• How will your app marketing strategies organically tie into your planned marketing campaigns?

‍

Regularly keep your app updated and optimized post-launch and ensure it’s compatible with new OS versions and devices. It’s also important to stay in compliance with both the App Store and Google Play Store rules. Follow each store’s guidelines for features like signing in with Apple/Google, account deletion, and subscription cancellation.

‍

Your app should be an important part of your marketing and business efforts moving forward — ensure it gets the attention it deserves.

‍

Prioritize re-engagement strategies

Two questions:

1. What are the incentives for customers to download your app vs just using your mobile site? 
2. What are the incentives for customers to re-visit your app? 

‍

Having a re-engagement strategy can help answer those questions.

‍

I recommend incentivizing app downloads and repeat visits with in-app offers for new customers and loyalty rewards for repeat users.

‍

But here’s the catch: not every shopper is ready to commit to downloading your app. This is where Reactiv Clips shine. 

‍

Reactiv Clips are lightweight, instant app experiences that deliver the full functionality of a mobile app without requiring a download. Think of them as mini-apps that shoppers can access directly from a link—whether in an email, SMS, or ad—or by scanning a QR code.

‍

These clips create an effortless way for shoppers to interact with your brand, browse products, and even complete purchases—all without leaving their browsers.

‍

Once a shopper interacts with a Reactiv Clip, it opens up a unique opportunity: an 8-hour window where you can send personalized push notifications without needing them to opt in. These notifications let you instantly re-engage users with tailored messages like abandoned cart reminders, exclusive offers, or product recommendations.

‍

It’s simple: an app can only drive revenue if customers keep coming back. Give them a reason to. Reactiv Clips give you a seamless, innovative way to make that happen.

‍

Ensure your app reflects your brand

You’ve already built and cultivated a brand, so it only makes sense to continue that with your app experience.

‍

While it can be tempting to use an app to try creative new looks and approaches to your brand and take advantage of the medium, businesses with consistent brands see 33% higher revenue and 20% higher overall growth when compared to brands with off-brand content.

‍

Don’t shape your brand to a mobile experience, shape your mobile experience to your brand.

‍

Leverage integrations

Take advantage of your marketing stack! 

‍

Leverage integrations to provide features like live chat and product reviews to enhance customer engagement while simultaneously improving the customer experience.

‍

If you’re looking to build your app with Reactiv, we provide many integration options, such as Klayvio for email and SMS marketing and GA4, so you can have consistent, relevant analytics across all platforms. 

‍

Your app shouldn’t be siloed away from the rest of your marketing stack. Leverage integrations to enhance the app experience for both you and your customers. 

‍

Craft intuitive user journeys

I can’t tell you how many apps I’ve uninstalled because they’re immediately challenging to navigate.

‍

UX is as important on an app as it is on a website. Craft intuitive user journeys to provide a smooth shopping experience that is built to foster conversions.

‍

As Al Doan, founder of Missouri Star Quilt Company shared:

‍

“On the website, it can be like Times Square. Pick your poison. Here’s our billboard—we're going to put this all up here, and you guys find what you want. On an app, you pick the thing you want people to click on and give them two or three options in there. You're trying to get them into a journey that's customized for them.” 

‍

Keep the app’s home screen organized and uncluttered, and tailor the shopping experience with tools like featured collections and promo banners.

‍

Focus on the desired user journey from opening the app to conversion and keep it obstacle-free while promoting intuitive discovery.

‍

Optimize your app for performance

Customer experience is paramount to app retention after the initial use. Avoid frustrating customers by ensuring your app is optimized, especially after new firmware releases. 

‍

Focus on usability and ensure your app has fast response times, smooth scrolling, and seamless navigation to provide a strong customer experience and encourage repeat use.

‍

Apple has specific rules targeting some usability features as well that you’ll need to follow to avoid getting delisted. These include:

‍

• Styling and placement of Sign-in with Apple and Apple Pay features
• Making it reasonably easy for customers to delete their accounts
• Selling of digital content (ebooks, music, movies, subscriptions)

‍

Customers don’t have to use your app, so they need to want to. Make sure it’s optimized and responsive at all times so they’re encouraged to re-engage.

‍

Incorporate express payment methods

Did you know you can improve conversion rates by 10 - 15% with an optimized payment process? 

‍

Apps are about convenience and providing a simple experience for your customers. Incorporating express payment methods like Shop Pay, Google Pay, and Apple Pay can significantly help with this.

‍

Reduce friction and avoid overcomplicating the sale — use express payment methods to avoid customers dropping due to a convoluted payment process.

‍

Modern app building: the don’ts

Now you know what makes a strong mobile app. Before you build yours, I want to highlight a few common mistakes I notice from brands as well. Avoid these pitfalls, and you’re golden!

‍

Don’t neglect analytics

There’s nothing more disheartening than realizing your analytics haven’t been tracking properly.

‍

Don’t miss out on valuable data — test your integrations like Klayvio and GA4 early to ensure reliable data collection.

‍

Analytics aren’t just a way to track conversions. Insights into how your customers use your app can provide valuable data, and you don’t want to miss out on learning that early.

‍

Don’t ignore customer feedback

Your customers are the key to your app’s success or failure, so it’s important to monitor customer feedback. 

‍

Reviews on the App Store and Google Play Store are a great way to do this, as well as keeping an eye on feedback shared on social media.

‍

Don’t chase feature parity with your website

This is one of the biggest mistakes I see from brands.

Your app is its own distinct entity. Don’t make it a carbon copy of your website—otherwise, what’s the point?

While both are built to drive conversions, customers use apps and websites differently, and the customer experience should reflect that. Instead of replicating your website, focus on optimizing for the unique possibilities of mobile shopping: clear visuals, functional linking, and value-added features that go beyond what your site can offer.

Take Med School Bro, for example. This education-focused ecommerce brand recognized that its mobile-first audience—pre-med and med students—needed more than just a website to access its resources. By launching a mobile app with Reactiv, they created a deeply personalized experience tailored to their customers' academic journeys.

The Med School Bro app offers features that aren’t possible on a traditional website, like:

• Daily quizzes and weekly trivia: These features allow students to test their knowledge on the go, keeping them engaged outside of traditional study methods.
• Hyper-personalized product recommendations: By analyzing quiz results and in-app behavior, the brand can deliver tailored offers, such as discounts on specific study guides, that directly address customer needs.
• Push notifications without opt-ins: Reactiv App Clips enable Med School Bro to reach users without requiring a download or opt-in. For example, they can send reminders for abandoned carts or personalized offers, bridging the gap between browsing and purchase.

‍

Brandon Portnoff, Co-Founder of Med School Bro, sums it up: “Our mobile app lets us be with customers throughout their entire journey. It gives us access to valuable data and enables us to engage them with timely, relevant messaging in ways we simply couldn’t on our website.”

By leveraging the unique capabilities of a mobile app, Med School Bro turned its app into a tool for retention, engagement, and conversion—not just an extension of its website.

‍

Don’t overuse push notifications

Customers opt-in for information, not to be annoyed.

‍

Push notifications can be a great marketing tool, but are easily overused. Use them strategically and sparingly to gently remind customers to return with lost cart reminders and exclusive offers.

‍

88% of users are more likely to engage with an app after 90 days if they’ve opted in to push notifications, so if customers have opted in they are ready and willing to engage. That being said, more than 50% of customers think that push notifications are annoying, and 37% of people would mute an app that sends more than 2 push notifications a week. You need to tread carefully. 

‍

Use push notifications to your advantage to re-engage customers, but don’t overuse and drive them away.

‍

Don’t reinvent the wheel

Mobile app conventions exist for a reason. Users want a familiar experience that just works.

‍

As I mentioned earlier, you want to style the app to match your brand to avoid confusing customers. Despite this, it’s okay to make tweaks to ensure you’re using native UX conventions that customers already know. This way, they’ll feel like pros right away. 

‍

A simple in-app experience will drive more conversions than a convoluted one.

‍

Don’t gate the experience behind a sign-up wall

35% of customers use a brand’s app because of convenience, and nothing is more inconvenient than a forced login. It may lead to more abandonment and even app rejection from app stores. 

‍

Instead, let customers browse without logging in and make it easy to remain signed in once they’ve created an account. 

‍

Reactiv Clips is a great tool for a lightning-fast, sign-in-free app experience. Learn more about Reactiv Clips here.

‍

Make it easier for customers to immediately start browsing your app to increase customer retention and reduce checkout friction.

‍

Don’t overlook incentives for app adoption

Brand loyalty alone won’t drive app downloads. 

‍

You might get your diehards, but once they download, growth isn’t going to come on its own. To encourage continuous app adoption, incentives are a great option. 

Here are a few proven strategies to drive app downloads and keep users engaged:

• Exclusive Discounts: Offer app-only discounts or flash sales that reward users for downloading and shopping through your app. For example, “Get 15% off your first app purchase!”
• Early Access: Give app users first dibs on new product launches or sales. Knowing they’ll have early access can encourage fans to download and engage.
• Loyalty Rewards: Enhance your loyalty program with app-exclusive perks, like bonus points or rewards for in-app purchases.
• Gamified Experiences: Use interactive features like daily quizzes, spin-to-win games, or challenges that can only be accessed through the app to make it fun and rewarding for customers to engage.
• Seamless Order Tracking: Encourage downloads post-purchase by offering app-only order tracking with instant updates and push notifications—no lost emails in inboxes.
• Personalized Recommendations: Use in-app behavior to provide tailored product suggestions or offers that feel unique to the customer.

By offering tangible benefits like exclusive discounts, you can grow the customer base of both your app and your brand as a whole.

‍

Don’t rely on app store paid ads

Take it from me: app store ads can work, but they’re just not great for commerce apps.

‍

Don’t get me wrong, they’re great for games and productivity apps. But if you’re trying to promote your ecommerce app, they don’t have much of an impact, and your advertising budget is better spent elsewhere.

‍

Instead, maximize your downloads by seamlessly integrating your app messaging into your existing campaign messaging.

‍

Technical essentials: the do’s and don’ts for app development

Hopefully, my list of the do’s and don’ts has made you feel more confident dipping your toes into the world of ecommerce apps. But there’s still a little more ground to cover!

‍

The technical aspect of app building is often intimidating for businesses looking to get into the app game for the first time. To help set you on the right track, I’ve compiled a small list of technical do’s and don’ts. 

‍

Get your tech hat on and read on!

‍

Technical app building do’s

• Adopt a modular approach - break down components into reusable, maintainable reusable parts. This also allows you to keep presentation components separate from business logic, providing better scalability for your app.
• Optimize performance - consistently optimize your app for performance and take measures to make sure it’s lightning-fast. Use optimized libraries like react-native-fast-image and performance boosters such as React.memo and useMemo to keep things nice and speedy.
• Prioritize cross-platform compatibility - the days of platform wars are long over! Performance should be strong on all devices. Ensure your in-app experience is smooth on both iOS and Android.
• Conduct rigorous testing - test rigorously and constantly leading up to launch. Include comprehensive testing for usability, security, and platform-specific functionality to ensure everything is running nicely under the hood.
• Focus on accessibility - accessibility is becoming more important than ever, and rightfully so. Focus on usability and accessibility so anyone who wants to use your app can use it. Implement accessibility features wherever possible and test your app with a screen reader to ensure inclusivity.

‍

Technical app building don’ts

• Don’t overuse complex state management - simplicity is not only key for your customers, but your back-end as well. Avoid libraries like Redux unless necessary. Use simpler tools like React Context to reduce overhead.
• Don’t neglect performance for long lists - replace ScrollView and instead use an optimized FlatList or SectionList. This will keep things moving smoothly as customers explore your app.
• Don’t hardcode font sizes - let your customers control how they view content while ensuring everything always displays properly on any screen. Use responsive libraries so you can adjust to user preferences.
• Don’t rely heavily on third-party libraries - avoid unnecessary dependencies that could bloat the app or introduce bugs. Keep things in-house as much as possible.

‍

One more “do”: build your app with Reactiv

I’m confident if you follow these do’s and don’ts, you can build a successful ecommerce app regardless of how you build it. But my recommendation to maximize success? Reactiv.

‍

Yes, I’m recommending the platform I co-founded, but it’s because we built it with these DO’s and DON’T’s in mind from the beginning.

‍

While the mobile app experience is crucial and irreplaceable, apps themselves are expensive, slow to build, and force customers to download before they can engage. Even when your app is released, scaling your mobile strategy can feel impossible. 

‍

Traditional apps are riddled with friction — slow downloads, low conversions, and no way to reconnect with shoppers who skip push notifications.

‍

Most people think this is the unavoidable reality of building an app, but Reactiv circumvents all of this.

‍

Reactiv lets you launch lightweight, fully-featured custom mobile experiences that convert faster, retarget ad clicks for free and engage shoppers instantly — no opt-ins or downloads needed.

‍

With Reactiv, you can:

‍

• Build and customize your app with modular React components that adapt to your needs
• Retarget every ad click through Reactiv Clips and build apps that convert without technical bottlenecks
• Customize your app to add unique pages and improve your brand experience.
• Launch an app faster and make updates at warp-speed.

‍

Why should you constantly have to choose between speed or quality? We want you to choose both, and Reactiv can make that possible. Get started here.

‍

Today, we’re excited to introduce something groundbreaking for Shopify merchants. Imagine turning your existing online store into a high-performing, branded mobile app—an app that not only delights your customers but also amplifies your brand on every mobile device. That’s the power of Reactiv.

‍

With Reactiv, Shopify merchants can extend their stores to mobile apps, giving them the ability to connect with customers like never before. But we didn’t stop there. We wanted to make the journey to mobile apps as seamless and intelligent as possible. And that’s why we turned to AI.

‍

Effortless Onboarding with AI-Powered Recommendations

‍

Building a mobile app should be quick, intuitive, and intelligent. At Reactiv, we wanted to streamline the onboarding experience by leveraging the hard work merchants have already invested in their Shopify online web stores. Using AI, and leveraging the Shopify Storefront API, we are able to analyze a merchant’s storefront and pull critical insights. This isn’t just data extraction—it’s an AI-driven transformation.

‍

The AI onboarding tool reviews design elements, and processes relevant information to help us understand the core of a brand. Then, using our proven mobile app templates, we create customized starting points tailored to boost engagement and sales. The result? An onboarding experience that feels natural, intuitive, and ready to launch a mobile app that looks and performs at the highest level.

‍

Leveraging Large Language Models (LLMs) to Analyze your Store

‍

With the advent of Large Language Models (LLMs) like OpenAI's GPT models, data extraction has become more sophisticated, context-aware, and adaptable, offering new possibilities for gathering insights with less manual intervention. That’s why we’ve designed AI powered web scraping techniques to understand your brand.  We’ve split this up into several tasks that make up key components of building your mobile app with Reactiv.  

‍

First, Reactiv AI will scan your store and extract brand details: such as your store name, description, logo, brand colors and font styles used. Next, we built out your homepage using one of our curated homepage layouts and fill these sections with content detected from your store. By combining prompt engineering, function calling and structured outputs, we’ve been able to enhance general purpose LLMs to act as your personal onboarding wizard. 

‍

Lastly, using the vision capabilities of Multi-Modal LLMs, we analyze your brand’s Product Detail Screens and Product Listing Screens and detect the layout and settings to build these in Reactiv’s Dashboard. Utilizing both image and text inputs as context, we are able to perform image-based text extraction and object detection needed to match what you have in your store.

‍

Reactiv AI Service

‍

At Reactiv, we believe AI is and will continue to be a game-changer for both our customers and our business. That's why we developed the Reactiv AI Service, where AI Onboarding lives. We designed custom APIs to provide a robust and adaptable framework for deploying and managing AI jobs across various use cases. With its flexibility to run any AI job and compatibility with multiple large language models (LLMs), the service is versatile enough to support a broad range of applications and future feature development. Its easy deployability ensures swift integration into our existing systems, enabling rapid testing and scaling of AI solutions. 

‍

We have included fallback mechanisms to further enhance reliability by providing alternatives in case of model or service failures, ensuring a consistent user experience.

‍

For AI Onboarding, we allow merchants to submit feedback directly through the Reactiv Dashboard, which equips us with a continuous improvement loop that helps refine model performance and robustness over time.  This framework not only drives client success but strengthens our brand as a provider of cutting-edge, user-focused AI solutions.

‍

Reactiv: AI-Enhanced Mobile Commerce for Every Brand

‍

At Reactiv, we’re excited about the future of mobile commerce. With AI powering every stage of the journey, from onboarding to maintenance, we’re transforming how merchants interact with their stores, empowering them to reach new heights. Reactiv is here to change the game, giving every Shopify merchant the tools they need to create mobile apps that are beautiful, high-performing, and always one step ahead.

‍

Welcome to the future of mobile commerce with Reactiv.

Setting up a mobile app for your ecommerce business demands more than basic, cookie-cutter infrastructure—you need intelligent, scalable infrastructure that integrates seamlessly with your business ecosystem.

‍

This is a core reason behind the inception of Reactiv.  

‍

The Reactiv Ecommerce API is engineered to enable Shopify merchants to optimize their mobile experiences with unparalleled flexibility, real-time data transformation, and a performance-driven architecture that scales effortlessly.

‍

Let’s discuss how.

Streamlined integration and real-time data transformation

‍

The Reactiv Ecommerce API serves as an advanced middleware layer, seamlessly transforming and integrating data from Shopify and third-party applications into mobile-optimized formats. 

‍

Leveraging a serverless architecture, it dynamically processes mobile requests in real time, retrieving data from original sources and efficiently mapping it back to your mobile app for a smooth, responsive experience.

‍

Merchants benefit from the API’s ability to:

• Eliminate complex integrations: Instead of manually syncing with multiple platforms, Reactiv abstracts the complexities of integration, allowing merchants to pull in data from Shopify, third-party apps, and other tools effortlessly. 
• Minimize latency: With real-time data transformation, there’s no waiting for batch jobs or data syncing. Every customer interaction is backed by up-to-date, transformed data, ensuring a smooth, responsive mobile experience.

‍

This transformation layer streamlines integrations while boosting the speed and accuracy of data delivery to mobile platforms, enabling faster, more dynamic user interactions. All these robust capabilities are configurable through the Reactiv Dashboard.

‍

Performance-driven mobile experiences powered by AWS Lambda

‍

The core of Reactiv’s ability to handle data at scale lies in its use of Serverless Computing. Serverless computing provides several distinct advantages for mobile applications:

• Scalability without complexity: Our API automatically scales to meet the demands of your growing business. As traffic spikes or data volume increases, the API adjusts without the need for manual intervention, ensuring consistent performance at all times.
• High availability and reliability: Our robust infrastructure ensures that the Reactiv Ecommerce API remains highly available, even during peak traffic periods. This architecture significantly reduces the risk of downtime or performance degradation.
• Comprehensive Security and Compliance: Reactiv ensures that every data interaction across the platform meets strict security standards, incorporating encryption, access controls, and continuous monitoring. This robust security framework safeguards merchant and customer data alike, allowing merchants to focus on growth without concerns over data integrity or compliance risks

‍

In essence, Reactiv’s use of Serverless computing provides an API that not only supports real-time processing but also scales in a way that traditional systems can’t match, making it ideal for merchants looking to optimize their mobile performance without sacrificing reliability.

‍

Seamless integrations to plug, play, and grow

‍

Modern ecommerce merchants rely on a vast array of third-party tools to run their businesses, from analytics platforms to customer review systems. 

‍

The Reactiv Ecommerce API allows for frictionless integration with a variety of services, ensuring that merchants can easily connect their mobile app to the platforms they already use.

‍

Key benefits include:

• Plug-and-play integration: Reactiv makes it easy to connect with a variety of platforms—such as Klaviyo, Swym+, Smile, and more—requiring minimal configuration. The API automatically handles the data flow between platforms, reducing the need for manual processes and simplifying integration. This approach provides flexibility, while maintaining efficient data handling.
• Modular API Design: The API is designed with modularity in mind, allowing merchants to enable or disable specific integrations and functionalities based on their current needs. This modular approach means merchants can keep their ecosystem lean by only enabling features that add value to their business.
• Real-Time Data Syndication: Reactiv’s event and analytics system leverages AWS Kinesis to syndicate data in real time to third-party analytics and data platforms. This ensures seamless, up-to-date data sharing without overloading the mobile app, while automatically scaling to handle increasing data volumes and traffic.

‍

By making it effortless to integrate with external services, the Reactiv Ecommerce API empowers merchants to leverage the full potential of their existing tools, streamlining operations and optimizing mobile experiences.

‍

Engineered for mobile performance: zero lag, all speed

‍

We’ve engineered the Ecommerce API to ensure that data is delivered and displayed in the most efficient way possible, with a focus on minimizing latency, maximizing load speeds, and optimizing for mobile device functionality. 

‍

Here’s how:

• Tailored data delivery: The API ensures that the data flowing into your mobile app is optimized for performance on small screens. Whether it’s transforming product catalogs, customer information, or promotional data, every piece of content is delivered in a format designed to load quickly and display seamlessly on mobile devices.
• Mobile-Specific Image Optimization: Reactiv automatically optimizes images for mobile devices, ensuring that they load quickly without sacrificing visual quality. Images are resized, compressed, and delivered in the most efficient formats, minimizing data usage and load times.

‍

The result is a mobile app experience that isn’t just fast but responsive—tailored to the expectations of modern users who demand immediate, seamless access to information.

‍

Reactiv is redefining what’s possible in mobile commerce

‍

Unlike many traditional integrations, which rely on superficial solutions like webviews or generic product displays, Reactiv offers true integrations by connecting directly to APIs and pulling real-time, personalized data from your services. 

‍

This ensures a seamless, data-driven experience for customers, ultimately boosting conversion rates and elevating the merchant's offerings. 

‍

Whether you're looking to optimize mobile app performance or integrate seamlessly with a wide array of services, the Reactiv Ecommerce API is designed to support your business at every stage of its growth, setting you apart from competitors who rely on less robust integration methods.

‍

Imagine sending a push notification to every single customer who clicks one of your ads or opens an email or SMS this BFCM season. 

‍

With mobile traffic now accounting for 52.2% of all web traffic globally, it’s clear that mobile is where shoppers are. 

‍

As inboxes flood and shoppers juggle multiple deals, push notifications offer a unique advantage—they go directly to the device’s home screen, cutting through the noise to reach your audience at just the right moment. 

‍

And this year, Reactiv Clips are changing the push notification game.

‍

Huh? What’s a Reactiv Clip? 

‍

At a high level, with Reactiv Clips, customers can click, engage, and immerse themselves with your brand’s mobile app—easily and instantly without having to download it. 

‍

From there, you can send push notifications to any customer who engages with your clip.

‍

Don’t worry, we’ll explain more below. Plus how you can use Reactiv Clips to make acquisition a breeze this holiday season.

‍

What are Reactiv Clips? 

‍

Reactiv Clips are mini versions of mobile apps that allow users to access a specific function—like completing a transaction or viewing a product—without downloading the full app. They’re lightweight, quick to load, and optimized for high-value actions. 

‍

And, no, it’s not just a Chrome or Safari version of your mobile store. Reactiv Clips are a native mobile app experience for your shoppers—one that you can build and customize in minutes with Reactiv.

‍

But the real magic of Reactiv Clips lies in the follow-up.

‍

With each click on a clip, you unlock an 8-hour window of re-engagement to send unlimited iOS notifications to those who interacted with your ad, email, or SMS. 

‍

It gives you a second, third, or even fourth chance to retarget customers who just engaged with your brand.

‍

Push notifications are far more native to your device and feel less invasive. This is the perfect opportunity for brands to make a memorable impact, sidestepping the crowded inbox and popping up right on the device’s home screen.

‍

Peak season’s best kept acquisition secret: boost conversions with Reactiv Clips

‍

The peak season is all about grabbing attention and converting quickly, and Reactiv Clips provide one of the most effective ways to acquire new customers and increase engagement this BFCM.

‍

Did you know that 95% of ad clicks don’t result in conversions? Most don’t capture emails, get SMS opt-ins, or lead to completed purchases. The journey often stops at the ad click. But with Reactiv Clips, you turn those ad clicks into high-value interactions, transforming interest into action with a streamlined and frictionless flow.

‍

Here’s how it works:

1. Engaging Discovery Across Platforms:
   Run ads on channels like Meta, Instagram, or TikTok, or send iMessages, emails, or even create NFC tags with QR codes that direct customers to a Reactiv Clip. Shoppers can instantly engage with a specific feature or product page in your app, without needing to download anything. This first interaction is both smooth and valuable, designed to capture attention right when they’re interested.
2. Instant Re-engagement with Push Notifications:
   The moment someone clicks on your Reactiv Clip, you have a unique opportunity to keep them engaged. Without requiring an opt-in, you can start sending push notifications that gently re-engage them, reminding them of any items they browsed or encouraging them to complete their purchase.
3. Seamless Purchase Flow:
   With a Reactiv Clip, if a customer leaves before completing checkout, you can send a targeted push notification that brings them right back to where they left off, making it easier than ever to finish their purchase in just one click.
4. Drive Post-Purchase Engagement:
   After a customer completes their purchase, use a final push notification to invite them to download the full app. This step provides added value, allowing them to track their order, explore more products, and stay connected with your brand beyond peak season.

‍

The flow is simple but powerful: an ad to Reactiv Clip, to push notifications that re-engage, to purchase, and finally, an invite to download the full app. 

‍

Where to use a Reactiv Clip in your campaigns

‍

Remember, anyone who engages with your Reactiv Clip gives you an 8-hour window of re-engagement to send unlimited iOS push notifications. 

‍

Keeping that in mind, here are actionable ways to strategically use Reactiv Clips across your holiday marketing campaigns to drive engagement:

• Social Ads: Use targeted ads on Instagram, Facebook, or TikTok that link directly to a part of your mobile app that features popular holiday items, seasonal bundles, or time-limited promotions. For example, a skincare brand could run an Instagram ad for a winter skin essentials bundle, instantly taking customers to a clip where they can learn more, add to cart, or purchase in just a few clicks from their phones.
• Email and SMS Campaigns: Fact—81% of people prefer to open emails on their smartphones. Reactiv Clips work wonders when embedded in peak season emails or SMS because you can redirect subscribers to mobile pages that lead to best-selling products, special holiday collections, or limited-time discounts.
• Direct Mail with QR Codes: QR codes can link directly to Reactiv Clips, adding a digital element to traditional mail campaigns like postcards and catalogs. If a fashion brand sends a holiday catalog, they could add a QR code next to a “New Arrivals” page, leading directly to a Reactiv Clip where shoppers can view and buy those pieces instantly.

‍

Key pages to send shoppers to from a Reactiv Clip

‍

Reactiv Clips enable a targeted, seamless experience that takes customers directly to the pages most likely to result in a purchase.

‍

Here are pages from your mobile app we highly recommend using as the landing page for your Reactiv Clip. Each of these pages is strategically chosen to drive conversions by meeting customers where they are in their holiday buying journey:

‍

Checkout page with products included

‍

Directing shoppers straight to the checkout page simplifies the path to purchase for high-intent shoppers. 

‍

For example, if you’re running a flash sale, a Reactiv Clip with one-click access to the checkout for specific items lets customers bypass the browsing phase and get right to what they came for. 

‍

During peak season, when shoppers are looking to secure deals quickly, this quick path to checkout can make a critical difference.

‍

Product detail page (PDP): best sellers

‍

Sending customers directly to a best-seller product page lets you showcase your most popular and gift-worthy items. 

‍

Highlighting a crowd favorite gives shoppers confidence they’re choosing something others love—perfect for last-minute or undecided holiday shoppers. This is especially effective in holiday campaigns, where popular items create urgency and can sell out fast, encouraging customers to add to cart without hesitation.

‍

Product detail page (PDP): limited edition holiday products

‍

By sending customers to a PDP focused on holiday exclusives, you tap into the sense of scarcity and timeliness that drives holiday shopping. 

‍

Limited products or seasonal flavors, colors, or gift sets are irresistible to shoppers looking for unique finds. A Reactiv Clip landing on a limited-edition PDP captures this excitement, enticing customers to buy before it’s gone.

‍

Product detail page (PDP): bundles

‍

Bundles offer value, variety, and convenience, which holiday shoppers love. 

‍

During BFCM and other holiday sales, bundles that combine related products or special gift sets attract both new and existing customers. Directing shoppers to a bundle PDP from a Reactiv Clip allows them to see the full value of bundled items right away, increasing the likelihood of conversion. 

‍

It’s also an excellent opportunity to upsell with savings while highlighting complementary items in one go.

‍

Collection page: new arrivals

‍

Sending customers to a new arrivals page from a Reactiv Clip highlights fresh options they may not have seen, encouraging them to explore further and potentially find something they hadn’t originally considered. 

‍

Collection page: sales

‍

A dedicated sales page acts as a magnet for deal-hunters. Shoppers are always on the lookout for discounts, and a sales collection lets them browse through discounted products easily, saving them the effort of hunting down deals. 

‍

During peak season, when discounts and offers are expected, a sales page helps capture the attention of budget-conscious shoppers, making it easier to browse, click, and buy in one convenient place. 

‍

Types of push notifications that re-engage and convert

‍

Once a shopper engages with your mobile app through a Reactiv Clip, you have a unique opportunity to send targeted, timely push notifications that re-engage customers and encourage action. 

‍

Here’s how to make the most of different types of notifications, and why each is essential:

‍

Abandoned cart

‍

An abandoned cart notification gently reminds customers to complete their purchase. This is particularly effective during peak season, when shoppers are often browsing multiple stores, comparing options, and may leave items behind unintentionally. 

‍

A timely nudge can bring them back to finish their order, turning what might have been a missed opportunity into a successful conversion. 

‍

Browse abandonment

‍

Browse abandonment notifications re-engage shoppers who visited a particular product page or category but didn’t make a purchase. These notifications work as a subtle reminder, encouraging them to return and take a second look. 

‍

Use these notifications to highlight holiday-focused items that shoppers may have considered, such as seasonal bundles or gift-worthy products. It’s an effective nudge for those who were interested but may have gotten distracted by the sea of promotions.

‍

Sale announcements and reminders

‍

Nothing drives urgency like a timely sale announcement or reminder notification. During BFCM and other holiday sales, these notifications can inform customers about upcoming promotions, flash deals, or limited-time offers. 

‍

With Reactiv Clips, you can push these notifications directly to shoppers who recently interacted with your brand, ensuring they know about your best deals when they’re ready to shop. For instance, a well-timed push about a “24-hour holiday sale” can create FOMO (fear of missing out) and drive quick conversions.

‍

Each of these notifications is tailored to a different phase of the customer journey, making it easy to create personalized experiences that feel relevant and timely. 

‍

Reactiv Clips are the secret to winning BFCM with push notifications

‍

Want to see how frictionless mobile shopping feels? Get a taste of the instant, download-free shopping experience set to replace mobile browsers in retail by scanning the QR code below (for iOS only).

‍

(Or click this link if you’re reading from mobile!)

‍

‍

The reality of mobile advertising can be harsh—95% of ad clicks lead nowhere. They don’t convert, capture emails, or grab SMS numbers. 

‍

And abandoned carts? Nearly impossible to win back with cluttered, oversaturated channels like email and SMS, where privacy laws only add to the challenge.

‍

Mobile apps offer a more immersive way to engage customers, but they come with their own hurdle: download fatigue. Shoppers hesitate to install a new app for every store, no matter how promising the experience might be. 

‍

This is where Reactiv Clips comes in—a tool inspired by iOS App Clips™ but uniquely designed for mobile shopping. It aims to streamline the process from ad click to checkout, reducing friction and maximizing convenience.

‍

And we strongly believe Reactiv Clips will be the death of mobile shopping on browsers in commerce… 

‍

What is a Reactiv clip?

‍

A Reactiv clip is a lightweight version of a mobile app that allows users to access a specific part of the app's functionality without having to download the full app. 

‍

They’re designed to be fast and focused on delivering a single, high-value experience, like completing a transaction, checking in for an event, or trying out a key feature.

‍

Additionally, each click on a Reactiv Clip unlocks a powerful window of re-engagement—allowing you to send unlimited iOS notifications over 8 hours to anyone who clicks into a clip from your ad, email, or SMS. Consider it a second and third chance to retarget customers who recently engaged with your brand.

‍

For example, if you need to pay for parking, a customer can scan a code on-site to pay for the spot, receive notification updates of expiry, and extend their parking duration without needing to download the specific parking app. 

‍

Now, Reactiv brings that simplicity to Shopify merchants through Reactiv Clips. Your customers can go from browsing your mobile app without downloading it to buying in one step. It’s as easy as clicking a link or scanning a code.

‍

Why mobile apps (and Reactiv Clips) beat browsing in Safari or Chrome

‍

Here’s where the differences become clear. 

‍

Mobile browsers often have limitations in terms of experience and tracking. Reactiv Clips, on the other hand, are fully optimized to deliver the benefits of a native app while maintaining the ease and accessibility of a webpage.

‍

Benefits of Reactiv Clips vs. mobile browsers

‍

• Seamless entry points: Reactiv Clips can be accessed through multiple channels—ad links, SMS, email, QR codes, or NFC tags—meeting customers wherever they already are.
• Better insights: Reactiv Clips capture more meaningful engagement data than browsers can provide. For example, gathering device data, screen time, and browsing habits without relying on cookies.
• Instant access and customization: Shoppers don’t need to navigate away from what they’re doing to install an app, reducing the steps to purchase.
• Push notification capabilities: With Reactiv Clips, brands can send a personalized push notification up to eight hours after interaction—no opt-in required.
• Optimized experience: Because apps are native to mobile, they can handle more complex interactions smoothly, from visuals to navigation.

‍

These features bring the best of both worlds, allowing ecommerce brands to offer a smooth, data-rich shopping experience without compromising on privacy or relying on outdated tracking methods.

‍

We believe that in the next 5 years, mobile browsers will be a thing of the past for retail commerce. And we’re at the forefront of this change.

‍

Try a Reactiv Clip for yourself

‍

Want to see how frictionless mobile shopping feels? Get a taste of the instant, download-free shopping experience set to replace mobile browsers in retail by scanning the QR code below (for iOS only).

‍

(Or click this link if you’re reading from mobile!)

‍

‍

‍

‍

Reactiv Clips are the most frictionless way to shop in modern commerce

‍

Reactiv is revolutionizing mobile commerce with its effortless, fully customizable, and code-optional mobile apps designed to increase Customer Lifetime Value (CLTV). 

‍

Merchants can automatically build and launch iOS and Android mobile apps in minutes, ensuring their business is always accessible to customers. No bandwidth battles, just results. Get started here.