Death to the mobile browser? Why Reactiv Clips will change mobile shopping forever

The reality of mobile advertising can be harsh—95% of ad clicks lead nowhere. They don’t convert, capture emails, or grab SMS numbers. 

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And abandoned carts? Nearly impossible to win back with cluttered, oversaturated channels like email and SMS, where privacy laws only add to the challenge.

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Mobile apps offer a more immersive way to engage customers, but they come with their own hurdle: download fatigue. Shoppers hesitate to install a new app for every store, no matter how promising the experience might be. 

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This is where Reactiv Clips comes in—a tool inspired by iOS App Clips™ but uniquely designed for mobile shopping. It aims to streamline the process from ad click to checkout, reducing friction and maximizing convenience.

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And we strongly believe Reactiv Clips will be the death of mobile shopping on browsers in commerce… 

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What is a Reactiv clip?

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A Reactiv clip is a lightweight version of a mobile app that allows users to access a specific part of the app's functionality without having to download the full app. 

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They’re designed to be fast and focused on delivering a single, high-value experience, like completing a transaction, checking in for an event, or trying out a key feature.

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Additionally, each click on a Reactiv Clip unlocks a powerful window of re-engagement—allowing you to send unlimited iOS notifications over 8 hours to anyone who clicks into a clip from your ad, email, or SMS. Consider it a second and third chance to retarget customers who recently engaged with your brand.

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For example, if you need to pay for parking, a customer can scan a code on-site to pay for the spot, receive notification updates of expiry, and extend their parking duration without needing to download the specific parking app. 

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Now, Reactiv brings that simplicity to Shopify merchants through Reactiv Clips. Your customers can go from browsing your mobile app without downloading it to buying in one step. It’s as easy as clicking a link or scanning a code.

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Why mobile apps (and Reactiv Clips) beat browsing in Safari or Chrome

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Here’s where the differences become clear. 

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Mobile browsers often have limitations in terms of experience and tracking. Reactiv Clips, on the other hand, are fully optimized to deliver the benefits of a native app while maintaining the ease and accessibility of a webpage.

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Benefits of Reactiv Clips vs. mobile browsers

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• Seamless entry points: Reactiv Clips can be accessed through multiple channels—ad links, SMS, email, QR codes, or NFC tags—meeting customers wherever they already are.
• Better insights: Reactiv Clips capture more meaningful engagement data than browsers can provide. For example, gathering device data, screen time, and browsing habits without relying on cookies.
• Instant access and customization: Shoppers don’t need to navigate away from what they’re doing to install an app, reducing the steps to purchase.
• Push notification capabilities: With Reactiv Clips, brands can send a personalized push notification up to eight hours after interaction—no opt-in required.
• Optimized experience: Because apps are native to mobile, they can handle more complex interactions smoothly, from visuals to navigation.

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These features bring the best of both worlds, allowing ecommerce brands to offer a smooth, data-rich shopping experience without compromising on privacy or relying on outdated tracking methods.

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We believe that in the next 5 years, mobile browsers will be a thing of the past for retail commerce. And we’re at the forefront of this change.

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Try a Reactiv Clip for yourself

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Want to see how frictionless mobile shopping feels? Get a taste of the instant, download-free shopping experience set to replace mobile browsers in retail by scanning the QR code below (for iOS only).

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(Or click this link if you’re reading from mobile!)

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Reactiv Clips are the most frictionless way to shop in modern commerce

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Reactiv is revolutionizing mobile commerce with its effortless, fully customizable, and code-optional mobile apps designed to increase Customer Lifetime Value (CLTV). 

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Merchants can automatically build and launch iOS and Android mobile apps in minutes, ensuring their business is always accessible to customers. No bandwidth battles, just results. Get started here.