Capture, convert, repeat: Reactiv Clips and the power of push notifications this peak season

Imagine sending a push notification to every single customer who clicks one of your ads or opens an email or SMS this BFCM season. 

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With mobile traffic now accounting for 52.2% of all web traffic globally, it’s clear that mobile is where shoppers are. 

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As inboxes flood and shoppers juggle multiple deals, push notifications offer a unique advantage—they go directly to the device’s home screen, cutting through the noise to reach your audience at just the right moment. 

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And this year, Reactiv Clips are changing the push notification game.

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Huh? What’s a Reactiv Clip? 

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At a high level, with Reactiv Clips, customers can click, engage, and immerse themselves with your brand’s mobile app—easily and instantly without having to download it. 

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From there, you can send push notifications to any customer who engages with your clip.

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Don’t worry, we’ll explain more below. Plus how you can use Reactiv Clips to make acquisition a breeze this holiday season.

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What are Reactiv Clips? 

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Reactiv Clips are mini versions of mobile apps that allow users to access a specific function—like completing a transaction or viewing a product—without downloading the full app. They’re lightweight, quick to load, and optimized for high-value actions. 

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And, no, it’s not just a Chrome or Safari version of your mobile store. Reactiv Clips are a native mobile app experience for your shoppers—one that you can build and customize in minutes with Reactiv.

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But the real magic of Reactiv Clips lies in the follow-up.

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With each click on a clip, you unlock an 8-hour window of re-engagement to send unlimited iOS notifications to those who interacted with your ad, email, or SMS. 

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It gives you a second, third, or even fourth chance to retarget customers who just engaged with your brand.

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Push notifications are far more native to your device and feel less invasive. This is the perfect opportunity for brands to make a memorable impact, sidestepping the crowded inbox and popping up right on the device’s home screen.

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Peak season’s best kept acquisition secret: boost conversions with Reactiv Clips

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The peak season is all about grabbing attention and converting quickly, and Reactiv Clips provide one of the most effective ways to acquire new customers and increase engagement this BFCM.

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Did you know that 95% of ad clicks don’t result in conversions? Most don’t capture emails, get SMS opt-ins, or lead to completed purchases. The journey often stops at the ad click. But with Reactiv Clips, you turn those ad clicks into high-value interactions, transforming interest into action with a streamlined and frictionless flow.

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Here’s how it works:

1. Engaging Discovery Across Platforms:
   Run ads on channels like Meta, Instagram, or TikTok, or send iMessages, emails, or even create NFC tags with QR codes that direct customers to a Reactiv Clip. Shoppers can instantly engage with a specific feature or product page in your app, without needing to download anything. This first interaction is both smooth and valuable, designed to capture attention right when they’re interested.
2. Instant Re-engagement with Push Notifications:
   The moment someone clicks on your Reactiv Clip, you have a unique opportunity to keep them engaged. Without requiring an opt-in, you can start sending push notifications that gently re-engage them, reminding them of any items they browsed or encouraging them to complete their purchase.
3. Seamless Purchase Flow:
   With a Reactiv Clip, if a customer leaves before completing checkout, you can send a targeted push notification that brings them right back to where they left off, making it easier than ever to finish their purchase in just one click.
4. Drive Post-Purchase Engagement:
   After a customer completes their purchase, use a final push notification to invite them to download the full app. This step provides added value, allowing them to track their order, explore more products, and stay connected with your brand beyond peak season.

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The flow is simple but powerful: an ad to Reactiv Clip, to push notifications that re-engage, to purchase, and finally, an invite to download the full app. 

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Where to use a Reactiv Clip in your campaigns

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Remember, anyone who engages with your Reactiv Clip gives you an 8-hour window of re-engagement to send unlimited iOS push notifications. 

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Keeping that in mind, here are actionable ways to strategically use Reactiv Clips across your holiday marketing campaigns to drive engagement:

• Social Ads: Use targeted ads on Instagram, Facebook, or TikTok that link directly to a part of your mobile app that features popular holiday items, seasonal bundles, or time-limited promotions. For example, a skincare brand could run an Instagram ad for a winter skin essentials bundle, instantly taking customers to a clip where they can learn more, add to cart, or purchase in just a few clicks from their phones.
• Email and SMS Campaigns: Fact—81% of people prefer to open emails on their smartphones. Reactiv Clips work wonders when embedded in peak season emails or SMS because you can redirect subscribers to mobile pages that lead to best-selling products, special holiday collections, or limited-time discounts.
• Direct Mail with QR Codes: QR codes can link directly to Reactiv Clips, adding a digital element to traditional mail campaigns like postcards and catalogs. If a fashion brand sends a holiday catalog, they could add a QR code next to a “New Arrivals” page, leading directly to a Reactiv Clip where shoppers can view and buy those pieces instantly.

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Key pages to send shoppers to from a Reactiv Clip

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Reactiv Clips enable a targeted, seamless experience that takes customers directly to the pages most likely to result in a purchase.

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Here are pages from your mobile app we highly recommend using as the landing page for your Reactiv Clip. Each of these pages is strategically chosen to drive conversions by meeting customers where they are in their holiday buying journey:

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Checkout page with products included

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Directing shoppers straight to the checkout page simplifies the path to purchase for high-intent shoppers. 

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For example, if you’re running a flash sale, a Reactiv Clip with one-click access to the checkout for specific items lets customers bypass the browsing phase and get right to what they came for. 

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During peak season, when shoppers are looking to secure deals quickly, this quick path to checkout can make a critical difference.

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Product detail page (PDP): best sellers

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Sending customers directly to a best-seller product page lets you showcase your most popular and gift-worthy items. 

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Highlighting a crowd favorite gives shoppers confidence they’re choosing something others love—perfect for last-minute or undecided holiday shoppers. This is especially effective in holiday campaigns, where popular items create urgency and can sell out fast, encouraging customers to add to cart without hesitation.

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Product detail page (PDP): limited edition holiday products

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By sending customers to a PDP focused on holiday exclusives, you tap into the sense of scarcity and timeliness that drives holiday shopping. 

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Limited products or seasonal flavors, colors, or gift sets are irresistible to shoppers looking for unique finds. A Reactiv Clip landing on a limited-edition PDP captures this excitement, enticing customers to buy before it’s gone.

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Product detail page (PDP): bundles

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Bundles offer value, variety, and convenience, which holiday shoppers love. 

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During BFCM and other holiday sales, bundles that combine related products or special gift sets attract both new and existing customers. Directing shoppers to a bundle PDP from a Reactiv Clip allows them to see the full value of bundled items right away, increasing the likelihood of conversion. 

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It’s also an excellent opportunity to upsell with savings while highlighting complementary items in one go.

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Collection page: new arrivals

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Sending customers to a new arrivals page from a Reactiv Clip highlights fresh options they may not have seen, encouraging them to explore further and potentially find something they hadn’t originally considered. 

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Collection page: sales

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A dedicated sales page acts as a magnet for deal-hunters. Shoppers are always on the lookout for discounts, and a sales collection lets them browse through discounted products easily, saving them the effort of hunting down deals. 

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During peak season, when discounts and offers are expected, a sales page helps capture the attention of budget-conscious shoppers, making it easier to browse, click, and buy in one convenient place. 

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Types of push notifications that re-engage and convert

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Once a shopper engages with your mobile app through a Reactiv Clip, you have a unique opportunity to send targeted, timely push notifications that re-engage customers and encourage action. 

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Here’s how to make the most of different types of notifications, and why each is essential:

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Abandoned cart

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An abandoned cart notification gently reminds customers to complete their purchase. This is particularly effective during peak season, when shoppers are often browsing multiple stores, comparing options, and may leave items behind unintentionally. 

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A timely nudge can bring them back to finish their order, turning what might have been a missed opportunity into a successful conversion. 

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Browse abandonment

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Browse abandonment notifications re-engage shoppers who visited a particular product page or category but didn’t make a purchase. These notifications work as a subtle reminder, encouraging them to return and take a second look. 

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Use these notifications to highlight holiday-focused items that shoppers may have considered, such as seasonal bundles or gift-worthy products. It’s an effective nudge for those who were interested but may have gotten distracted by the sea of promotions.

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Sale announcements and reminders

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Nothing drives urgency like a timely sale announcement or reminder notification. During BFCM and other holiday sales, these notifications can inform customers about upcoming promotions, flash deals, or limited-time offers. 

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With Reactiv Clips, you can push these notifications directly to shoppers who recently interacted with your brand, ensuring they know about your best deals when they’re ready to shop. For instance, a well-timed push about a “24-hour holiday sale” can create FOMO (fear of missing out) and drive quick conversions.

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Each of these notifications is tailored to a different phase of the customer journey, making it easy to create personalized experiences that feel relevant and timely. 

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Reactiv Clips are the secret to winning BFCM with push notifications

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Want to see how frictionless mobile shopping feels? Get a taste of the instant, download-free shopping experience set to replace mobile browsers in retail by scanning the QR code below (for iOS only).

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(Or click this link if you’re reading from mobile!)

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